In case you hadn’t heard, social media is publishing. It is also about listening to your customer base and finding out how to solve their problems. In other words, as a business product or service provider, you must sell yourself as a resource – THE go-to place for your customers and prospective customers. You are no longer selling widgets but helping your customers with information they seek.
This means you get to tell your story and share your expertise. Focus on what you do best. In all likelihood, you have carved out a niche by being special in a certain regard, so play up that aspect. If your company is innovative, for example, focus your ‘story’ on innovative solutions.
And then you need some compelling writing to make your story interesting. Let’s face it, we all would rather read a good story. Make it personal, interject human experiences, make it conversational and stay on message. Social media is all about getting personal and letting people know you. The better they know you, the more they tend to trust you. Then, you are their go-to resource – and customers will come a knockin’.
